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Kevin Weiss

Kevin is the VP of Growth & Strategy for Amplio Digital and has been with the company since 2014. Kevin drives growth for Amplio and Amazon strategy for its clients. His team manages over $250MM in annual GMV on Amazon for brand manufacturers across North America and EMEA.
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Recent Posts

4 min read

What Is The Amazon Demand Side Platform (DSP)?

By Kevin Weiss on July 2019

Trying to wrap your head around Amazon’s acronyms (ACOS, AMG, AMS, AAP, DSP) can make you feel like you are going mad. But as Amazon advertising is now just as important for product promotion as Facebook and Google, brands need to understand how Amazon advertising works in order to stay competitive.

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3 min read

6 Tips to Help Your Natural Snack Make it into an Amazon Shopping Cart

By Kevin Weiss on June 2019

As more consumers demand organic, convenient food options, your biggest challenge as a natural food brand is determining how to stand out and win on Amazon.

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5 min read

5 Great Examples of An Amazon Storefront

By Kevin Weiss on June 2019

If you’ve seen this recent Amazon commercial play during prime time, you know that half of everything sold through the company comes from small and medium sized businesses.

The internet giant may be threatening industries left and right, but its newest campaign aims to discount one of its longest-standing critiques: that Amazon is bad for small business.

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4 min read

How to Sell on Amazon for Beginners: 5 FAQs

By Kevin Weiss on June 2019

Whether you are planning to work with an Amazon advertising agency or another marketing firm, you'll likely have questions before selecting a new agency. Before moving forward with an agency partnership, you will want to set some expectations for how you would like your partnership to look. To help guide your discussions, here are some of the most frequently asked questions we get from new clients about how to sell on Amazon:

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1 min read

The Surprising Way to Leverage Amazon Reviews to Improve Sales

By Kevin Weiss on May 2019

Whether you’re new to selling on Amazon or have been around the block a few times, you know that reviews are important. And they are, but it’s what you do with those reviews and how you learn from them that could really make an impact on your business.

Amazon is the largest revenue engine for eCommerce. Amazon’s market share dwarfs retail giants like Costco, Walmart, and eBay. If you’re winning on Amazon, you can take those efforts and reproduce them in other marketplaces and retailers.

Topics: Amazon
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4 min read

How to Do Amazon Keyword Research Pt. 2: Keyword Research Tools & Tips

By Kevin Weiss on May 2019

We’ve already referenced using a tool like Google Trends when first starting out with your keyword research for Amazon. Google Keyword Planner is another free Google tool you can set into motion with regards to analyzing your competition’s performance. Plugin the website to your competitor(s) and you’ll be able to see what existing keywords they’re ranking for.

Topics: Amazon
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4 min read

How to Do Amazon Keyword Research Pt. 1: Search Intent & Search Relevance

By Kevin Weiss on May 2019

Search Engine Marketing is a bedrock foundation of eCommerce, and it all starts with keyword research. Without optimization around keywords and search intent on Google, a website is prone to fall into a black hole of lacklustre traffic and even more abysmal conversion rates.

Topics: Amazon
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4 min read

Ask These Questions Before Working with an Amazon Marketing Agency

By Kevin Weiss on April 2019

As an ecommerce business owner, you may find yourself in one of two situations. Either business is so good that scaling production to meet demand and maintaining sales requires some extra hands. Or, you just can’t seem to meet those revenue goals, no matter which strategy you pursue.

Topics: Amazon
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5 min read

Can You Use Coupons on Amazon?

By Kevin Weiss on April 2019

Can you use coupons on Amazon? You may be happy to know that the answer is "yes".

Topics: Amazon
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5 min read

The Ins and [Check]outs of the Amazon 4-Star Store

By Kevin Weiss on February 2019

What started as an online bookstore has long since turned into the biggest name in online shopping.

Topics: Amazon
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